Defining Core Values

To be effective, core values must be clearly defined. That requires dedicated leadership by the CEO, with the collaboration and buy-in of others within the organization. Collaboration increases commitment. People who share in defining core values are more likely to participate in living them.

When your company’s core values support your vision and mission—when they are an essential element of what you want to be and where you want to go—you will consider any departure from them to be unprofitable in the broadest sense of that term. When you view success through the prism of your core values, violating them will become tantamount to failure.

Clearly defined core values are the strong foundation and unifying fiber of successful organizations. Download the examples below to see how other organizations have defined their core values.

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