Institutionalizing Core Values
Core values need supportive infrastructure in order to thrive. Owning, defining, and sharing core values are all essential, but alone they’re insufficient. You can have the best definitions and the best intentions; you can sincerely own your core values and promote them aggressively; but if you don’t integrate them into your company’s operations—if you don’t institutionalize them—they will have little sustained impact.
Organizations that gain the most value from core values incorporate them into all of their policies, processes, and procedures. They refer to them when hiring and training people, selecting vendors, setting goals, developing marketing strategies, purchasing goods and services, and approving projects and budgets. They institutionalize them so they permeate virtually every aspect of their business.
To gauge where your company stands, download and complete the organizational assessment.
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